Svarochi Smart LED Lights Expands Its Presence in Punjab – NewzNew

India’s First ‘Smart LED Only’ brand looks at capturing the lighting market in the state with its innovative product range

iBahn Illumination, India’s first company specialising in Smart LED lights, expands its product range of Smart LED lights under the brand name “Svarochi“ in Punjab.  These lights can be wirelessly operated with a mobile app. Consumers can switch the lights on and off, set the lights to the colour temperature of their choice (get the correct shade of white or yellow), adjust the intensity and set the lights to any colour (from among 16 million available options) with the help of the app. The setup and operations are very simple making it user-friendly for all smart-phone users.

In less than six months Svarochi Smart LED Lights have successfully partnered with more than 25 retailers selling its products in Bathinda and Chandigarh. Svarochi Smart LED Lights aims to expand its retailer base to 100-150 outlets across Punjab by 2018. Apart from this the company is also actively engaging with Interior Designers, Architects and Builders to drive awareness and applicability of their products.

Throwing light on the company’s expansion plan, Mr.Rajeev Chopra, Founder & CEO, iBahn Illumination said “Our goal is to disrupt the market by offering a range of smart LEDs based on Bluetooth mesh technology, which will enable users to control the intensity and colour of their lights through our easy to use Smartphone app. We believe ‘Smart LEDs’ will be a ₹40,000 m ($600m) market by 2022. Our brand ‘Svarochi’ offers innovative products that are high on functionality, easy to use, locally relevant and affordable.”

Highlighting the Indian market scenario, Mr Arjun Shahani, Co-Founder & COO, iBahn Illuminationsaid,“We envision that Smart LED Home Lights in India will replace ‘standard’ LEDs in the next 10 years. We have interacted with numerous architects, interior designers, home specialists, etc. in the various market and the response to our products has been phenomenal. They love the fact that withSvarochi smart lights, a user has the ability to create the perfect light settings for every room and every occasion.”


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