About Us

About Us

‘Svarochi’ is a Sanskrit word which means ‘brilliant appearance’ and ‘own ray’. We aspire to make homes and social spaces beautiful by creating lighting ambiances that perfectly sync with your mood and decor.

Our Vision

Make homes and social spaces beautiful with Smart Lights.

Our mission

Drive the shift to Smart LED Lighting and make Svarochi the leading brand , by offering high functionality, locally relevant propositions at affordable prices ,through continuous innovation in homes and social spaces.

Founded in 2016, Svarochi is a smart LED lighting company that aspires to bring the best of lighting & technology to the Indian consumer.

Svarochi smart LED lights are based on cutting edge Bluetooth mesh technology that provides consumers with a wide range of combination & control.

The smart LED lights can be easily managed via a mobile app – available on both iOS & Android, enhancing consumer convenience.

With presence in all major cities across India, our current portfolio contains Bulbs, Downlights & Spotlights. Forming a complete offering to make your home a smart lighting home.

Svarochi Smart Lights make spaces beautiful, by enabling you to create the perfect lighting effect for every room and every occasion using your Smartphone


Rajeev <br>Chopra


    • Chief Executive Officer leading Strategy, Business plans and External communications
    • Business Professional with 28 years global experience
    • Former CEO, Philips India
    • Former Global CEO, Business Group Home, Philips Lighting BV
Arjun <br>Shahani


    • Chief Operating Officer of Svarochi
    • Business Professional with 28 years experience across diverse businesses
    • Former Business Head, Luminaires, Philips Lighting India
    • Former MD, Armstrong World Industries, India
Kunal <br>Chaudhuri

Chaudhuri CO-FOUNDER & CTO

    • Chief Technology Officer of operations at Svarochi
    • R&D Professional with more than 30 years experience with numerous innovations in LED lighting
    • Former R&D Head, Luminaires, Philips Lighting India